JOBS TO BE DONE: A NEW WAY SEEING VALUE CREATION

The concept of jobs to be done provides a lens through which we can understand value creation. It’s a straightforward principle: people “hire” products and services to get a job done.

Although the topic has gain attention recently, practical ways to applying the concept of JTBD in real-world settings is largely missing.

This talk presents JTBD an alternative way to reevaluate existing approaches toward value creation in a way that resonates across the entire organization at all levels.

I’ll highlight some of the practical applications that will help your organization see itself in whole new way.

So You Want to be a Service Designer 2.0

Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house.

Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience.

So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? How might you build service design into your team? How do you scale it?

Technical and social challenges of conversational design

How We Talk and How Machines Listen - The Structure of Discourse in Human-Computer Interaction

Abi Jones compares human-to-human and human-computer conversation and interaction, introducing you to the conversational machines in your life and those to come. Learn about the differences in human-to-human and human-computer speech interaction from the first turn to the last, how computers interpret speech, and why it’s more enjoyable and addictive to talk to a 1960s chatbot than most intelligent assistants available today.

Augmented Reality – Wait, What? (Or, Pokémon GONE.)

Short description: July 6th, 2016 Pokémon Go launches and no one knows what’s about to happen. Weeks later people are swarming over fences, fields, and across cities trying to catch ‘em all. The game heralds the public introduction of augmented reality. The promise of AR seemed endless. A year and a half later, Pokémon Go is still around but it’s lost the luster it once had. Even more, augmented reality has lost steam. What happened to the promise of AR? Let’s look at what we thought AR was going to be, and where it’s gone since that fateful weekend.

The Design of a UX Decision

Decisions are the atomic unit of the UX design process. UX designers and their teams make thousands of decisions over the life of a project, both large and small. All too often, these cross-functional teams suffer because it’s not exactly clear how decisions get made, when to involve people in the design process, and how those decisions contribute to overall product quality.

In this talk, we’ll share road-tested approaches for how UX designers and their teams can make better decisions together at critical moments through the product and service design process—and how to foster productive (dis)agreement to improve design quality, no matter what type of product or service you are working on.

This is a sneak peek of techniques from our next book, Turning People Into Teams: Habits, Rituals, and Routines That Redesign How We Work (Oct ’18, Berrett-Koehler Publishers).